Medrio Website, Marketing & Digital Experience Support

Medrio was a global healthcare technology company supporting clinical research organizations with digital tools for data capture, studies, and research operations.

My role combined visual design, WordPress development, marketing production, landing page creation, event website support, performance optimization, and ongoing digital problem solving.

The work required moving quickly, maintaining consistency across many different marketing needs, and supporting a growing organization with polished, reliable, and scalable digital assets.

The challenge was not only building pages. It was supporting a broad range of digital needs across a company where marketing, events, sales, content, and leadership all depended on clear and consistent web execution.

• Website pages needed to look polished and stay on brand.
• Landing pages needed to support campaigns and conversions.
• Event websites and pages needed fast turnaround.
• Marketing systems needed reliable design and production support.
• WordPress needed to remain maintainable as content expanded.
• Performance, SEO, and usability needed continued improvement.

The website needed to communicate credibility in a highly regulated and specialized healthcare technology space. Design decisions had to feel professional, trustworthy, and clear without becoming visually cold or difficult to maintain.

My work focused on cleaner page structure, stronger hierarchy, better content presentation, more polished visual direction, and practical WordPress implementation that could support ongoing marketing needs.

• Improved website layout and visual consistency.
• Built flexible WordPress page structures.
• Supported new content and campaign needs.
• Improved usability across desktop, tablet, and mobile.
• Helped strengthen the company’s digital brand presence.

Beyond the main website, the role involved a wide range of marketing production needs. This included landing pages, event-related web pages, email support, campaign graphics, content layouts, and coordination with marketing tools such as HubSpot and Marketo.

This type of work required speed, accuracy, brand consistency, and the ability to understand both the creative goal and the technical requirements behind each request.

• Landing page design and development.
• Event and conference digital support.
• Email and campaign asset production.
• Marketing automation platform support.
• Fast-turnaround design and web requests.

Performance was an important part of the overall digital experience. A polished website loses effectiveness when pages feel slow, cluttered, or difficult to navigate.

I supported improvements that helped the site load more efficiently, present information more clearly, and create a better experience for prospects, customers, and internal stakeholders.

• Improved front-end structure and page presentation.
• Supported SEO and performance-minded improvements.
• Created cleaner responsive layouts.
• Reduced friction across key marketing pages.
• Helped maintain a more professional digital experience.

Medrio represents the kind of hybrid role where design judgment, technical skill, marketing awareness, and practical problem solving all had to work together.

The value was not only in individual deliverables, but in being able to support a complex organization across many types of digital needs without losing sight of usability, brand quality, performance, or maintainability.